Leadership Team
Justin Lu
Co-Founder, CEO & Lead Academic Advisor
Key Background: Grew up in private education (Winchester, Eton, St Paul’s, Harrow admissions experience); former Head of House Boarding at Winchester College; 5+ years tutoring students to top school offers (Eton, Harrow, etc.).
Core Strengths: Specializes in Maths/non-verbal reasoning, scholarship exam prep, and interview coaching; leverages Oxbridge/public school alumni networks.
June Lu
Co-Founder & Director of Client Relations
Key Background: 20 years in elite early years/primary admissions; guided 100+ students to top UK schools; parent of Eton/Harrow/Tonbridge pupils.
Core Strengths: Ensures seamless, concierge-level family support; advocates for "aiming for the best" in school selection.
Vision
To inspire exceptional learners from around the world to achieve their fullest potential at the most premier institutions
Mission
To deliver entirely personalized admissions strategies through world-class expertise and unwavering dedication